The Project

Create is bringing forward plans to redevelop an existing commercial building on 21 St George’s Road. Our proposals include a high-quality hotel, together with new workspace, a retail unit and public realm improvements.

The Existing Building

The existing building fronting St George’s Road and next to Elliott’s Row Pocket Park is currently in commercial use. Due to its age, the building has a number of issues, including poor energy efficiency and a lack of disabled access. It also has a poor relationship with the local public realm including the adjacent Elliott’s Row Pocket Park and the footway to St George’s Road. The proposal seeks to replace the existing outmoded commercial buildings with an outstanding building of exemplary standards of sustainable design and construction.

Planning context

The Site is located in the Central Activities Zone of London, Elephant and Castle Major Town Centre and an Opportunity Area. Each of these designations favour redevelopment and densification. Elephant and Castle is undergoing a period of transformation, with significant redevelopment having taking place over the last ten years and a pipeline of forthcoming development projects. The local planning policy framework for managing the regeneration of the area is the adopted Development Plan comprising the London Plan and Southwark’s Local Plan (including Core Strategy), which is supported by Elephant and Castle Supplementary Planning Document / Opportunity Area Planning Framework (SPD / OAPF).

Planning Permission has been granted for the redevelopment of the adjacent London College of Communication site with the Elephant and Castle Shopping Centre to deliver a new town centre with a new shopping centre and campus for the college. To find out more about the development activities in the area, visit the Elephant and Castle Partnership’s website:

Project team

Create (developer)

Create is a property specialist focussed on building a diverse portfolio of developments across Central London. Create has a longstanding presence in the London Borough of Southwark and was behind the recently completed Native Bankside Hotel development in the north of the Borough.

Latitude (architects)

Latitude are an award-winning architecture firm based in Southwark. Latitude have experience designing a wide range of buildings for an array of clients in different contexts across London.

DP9 (planning consultants)

DP9 are a leading specialist consultancy firm for planning, development and regeneration in London. Their experience and expertise ranges from small regeneration projects to full masterplans.

Kanda (community engagement)

Kanda are specialists in working with community organisations, businesses and residents to ensure they have the opportunity to offer meaningful, early input into local developments.